Market Research Analysts and Marketing Specialists:

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Also includes

Search Marketing Strategists



About the Job


Indiana Average Salary $71,760.00
Average Time to Fill 40 days
Typical Education Bachelor's degree
Typical Experience Over 2 years, up to and including 4 years
10 Year Projected Openings (2016-2026) 15,726
10 Year Expected Percentage Change (2016-2026) 19.55 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile



Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Information Gathering
Creativity
Attention to Detail
Numerical and Arithmetic Application
Integrity
Written Communication
Oral Communication
Technology and Tool Usage
Leadership
Decision-making

Top Job Duties and Responsibilities

Getting Information

Conduct survey research of specified populations and demographics
Collect statistical data
Conduct field research
Conduct surveys in organizations
Research information related to business operations or analytics using library or internet
Identify interrelationships among individuals or social groups
Identify interrelationships among social statistics or indicators
Conduct business, market, or managerial research
Monitor social media to refine business use and strategies
Collect personal information
Conduct interviews to gather information about business operations
Collect data about customer needs
Access media advertising services
Gather organizational performance information
Research information for news programs and broadcasts

Analyzing Data or Information

Analyze survey data to forecast enrollment changes
Forecast phenomena based on statistical or mathematical research data
Perform statistical analysis or modeling
Identify problems using mathematical or statistical methods
Perform sales or marketing research
Analyze current and historical utility costs
Analyze sales activities or trends
Interpret charts or tables for social or economic research
Perform financial analysis of organizational resources and health
Analyze market conditions or trends
Analyze industry trends
Analyze social or economic data
Perform cost benefit analysis

Thinking Creatively

Develop evaluation instrument or objectives
Establish business management methods
Develop business, financial, or operational policies, procedures, or standards
Develop advertising or marketing policies, procedures, or standards
Develop complex computer databases
Develop simple informational data repositories or databases
Develop simple operational data repositories or databases
Develop simple financial data repositories or databases
Develop mathematical concepts, models, or simulations
Create mathematical or statistical diagrams, charts, or tables
Write business project or bid proposals


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Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Data Analysis
Economics
SQL
Market Analysis
Strategic Planning
Business Administration
SAS



Department of Workforce Development Resources