Marketing Managers:

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also includes




About the Job


Indiana Average Salary $109,480.00
Average Time to Fill 44 days
Typical Education Associate's degree
Typical Experience Over 8 years, up to and including 10 years
10 Year Projected Openings (2016-2026) 3,433
10 Year Expected Percentage Change (2016-2026) 9.83 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile



Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Attention to Detail
Creativity
Integrity
Decision-making
Information Gathering
Leadership
Oral Communication
Resource Allocation
Professionalism
Technology and Tool Usage
Customer Service
Organization
Teamwork
Numerical and Arithmetic Application

Top Job Duties and Responsibilities

Thinking Creatively

Practice creative writing and development
Develop advertising, marketing, or promotional materials
Improve methods for worker selection or promotion
Develop business or organizational policies, programs, or standards
Design marketing and support materials
Write copy for client websites
Establish advertising, sales, or marketing related performance metrics
Develop organizational programs for the use of social media
Design merchandise or product displays

Analyzing Data or Information

Forecast revenue or sales
Analyze market conditions or trends
Perform financial analysis of organizational resources and health
Analyze sales activities or trends
Analyze market research data
Analyze data to inform operational decisions or activities
Evaluate product design
Analyze forecasting data to improve business decisions
Analyze administrative, financial, and operational budgets

Guiding, Directing, and Motivating Subordinates

Manage promotional, sales, or marketing plans
Manage individual and organizational contracts
Manage broad organizational programs or initiatives
Direct sales, marketing, or customer service activities
Set goals for workers or staff
Oversee sales campaigns or programs
Oversee execution of organizational or program policies
Supervise advertising or marketing personnel
Assign work to staff or employees

Developing Objectives and Strategies

Develop project communication strategies
Develop pricing strategies
Determine pricing or monetary policies
Develop sales or marketing strategies
Develop promotional or advertising strategies
Prepare promotional plans
Develop program or project objectives

Making Decisions and Solving Problems

Discharge workers using employee dismissal guidelines
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Terminate relationship with clients or vendors
Terminate employment of employees or contractors

Monitoring and Controlling Resources

Identify internal or external resources to support project
Develop operational budgets
Determine supplier with best bid
Manage material resources

Communicating with Supervisors, Peers, or Subordinates

Collaborate with organizational members on business or operational matters
Conduct staff or co-worker meetings
Collaborate with organizational or team members to accomplish work
Conduct meetings with clients and customers
Discuss advertising strategies

Judging the Qualities of Things, Services, or People

Evaluate advertising promotions
Conduct progress and production reviews
Evaluate program effectiveness
Evaluate contract personnel performance
Evaluate employee performance

Monitor Processes, Materials, or Surroundings

Monitor consumer or market trends
Monitor trends in world trade
Track financial transactions such as deposits, payments, funding, or fees
Track sales activity or trends
Monitor project performance metrics


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Related Job Posting Titles:


Related Licensing Requirements


Boxing Promoter (18-0000000191)

SECTION 21. Information from a Boxing Promoter Required to be on File with the Commission Prior to the Start of a Professional Boxing Event or Professional-Amateur Boxing Event (a) This SECTION applies to professional boxing. (b) A boxing promoter who has been issued an event permit by the commission to conduct a professional boxing event or a professional amateur boxing event must have the following documents on file with the commission before the start of the commission approved professional boxing event or professional-amateur boxing event, the following: (1) The complete executed contract or rental agreement between the boxing promoter and the venue where the commission approved professional boxing event or professional-amateur boxing event will be held. (2) A manifest from the: (A) ticket printing company being utilized by the boxing promoter, which indicates the total number of tickets printed in each ticket price range; or (B) ticket brokerage company being utilized by the boxing promoter, which indicates the total number of tickets printed and sold in each ticket price range. (3) Final information regarding whether there will be a championship professional boxing bout scheduled, and if a championship professional boxing bout will occur, the: (A) name of the sanctioning organization who will be sanctioning the championship professional boxing bout and the contact information for the primary contact person for the sanctioning organization; and (B) final plan for ensuring the required drug testing of the professional boxers competing in the championship professional boxing bout is properly conducted, as required under SECTION 82 of this document.

- Indiana Gaming Commission~Indiana State Athletic Commission (3172347164)
- http://www.in.gov/igc/

Unarmed Combat Promoter (18-0000000203)

SECTION 99. Licensing Requirements for Professional Unarmed Combat Promoters (a) This SECTION applies to professional unarmed combat. (b) Any individual or company who wishes to promote a commission approved professional unarmed combat event or professional-amateur unarmed combat event must first obtain a license as a professional unarmed combat promoter from the commission. (c) The application for licensure as a professional unarmed combat promoter must include the following: (1) The name under which the: (A) individual, if the applicant is a sole proprietorship; or (B) company; plans to do business as and be licensed. (2) If the applicant is a company, the name of: (A) the principal owner; and (B) the primary contact person. (3) A listing of any other names under which the individual or company has operated in the promotion of: (A) professional unarmed combat events; (B) professional-amateur unarmed combat events; (C) amateur unarmed combat events; (D) professional boxing events; (E) professional-amateur boxing events; or (F) amateur boxing events; in Indiana or any other state, country, or tribal nation. (4) A listing of any unarmed combat promoter and boxing promoter licenses held, whether active or inactive, in any other state or tribal nation. (5) A listing of all previous: (A) professional unarmed combat events; (B) professional-amateur unarmed combat events; (C) amateur unarmed combat events; (D) commission approved professional boxing events under a boxing promoter license; (E) commission approved professional-amateur boxing events under a boxing promoter license; and (F) amateur boxing events; the applicant has promoted in Indiana, including the date and location of the events. (6) A surety bond in an amount no less than ten thousand dollars ($10,000) on a form prescribed by the commission, as required by SECTION 114 of this document.

- Indiana Gaming Commission~Indiana State Athletic Commission (3172347164)
- http://www.in.gov/igc/

Occupational Riverboat Gambling License (18-0000000026)

In order to obtain a license to work in a riverboat casino, the candidate must: Be at least 18 years of age. Not have been convicted of a felony nor have been subject to disciplinary action that woul interfere with the ability to carry out professional duties. Demonstrate a level of skill of knowledge that the commission determines is necessary to perform the skills necessary for the occupation. Submit a full set of fingerprints. Pay all application and licensure fees.

- Indiana Gaming Commission (3172330046)
- http://www.in.gov/igc/


Department of Workforce Development Resources